ABSOLUT GREYHOUND
ABSOLUT GREYHOUND // TBWA\CHIAT\DAY
From Screen to Street: Bringing the Absolut Greyhounds to Life
The Absolut Greyhound Campaign was an award-winning multimedia experience that transformed Absolut’s futuristic branding into immersive, real-world encounters. As part of this project, I contributed to the 3D modeling and concept development for the billboards and bus shelter installations, helping translate the campaign’s high-energy aesthetic into large-scale, three-dimensional advertisements.
Behind the Scenes
Before production, I created 3D composites & character model sheets to visualize how the billboards and bus shelter installations would integrate into urban environments. Through multiple mockups, I refined the scale, positioning, and overall composition, ensuring a cohesive aesthetic across all formats while preserving the high-energy, futuristic feel of the campaign.
Below is an example of one of the mockups.
Collaborating with TBWA\Chiat\Day, I worked to ensure the greyhounds seamlessly integrated into Absolut’s larger narrative, using the campaign’s video as a key reference. These striking installations captivated audiences, generating so much buzz that one of the greyhound heads was even stolen from a bus shelter—a testament to the campaign’s impact.
🔗 Watch the original campaign video here:
Absolut Greyhound – YouTube