ZOOX
ZOOX AUSTIN // MIAMI – CITY LAUNCH CAMPAIGN 🚖🌴🌆
Before diving into the 3D execution, I started with hand-drawn concept sketches to explore how Zoox’s autonomous fleet could be visually integrated into the unique landscapes of Austin and Miami. These early ideas helped define the composition, color direction, and narrative approach for the final launch campaign.
Each city’s visual identity was carefully considered:
Miami – A retro-inspired, sun-soaked scene featuring palm trees, neon signage, and an inviting tropical vibe.
Austin – A bold, stylized interpretation of the city’s landmarks, blending its iconic bridges, state capitol, and rich cultural energy.
While my contract wrapped before the final release, my original designs, models, environments, FX, & animations remained at the heart of the campaign, with only minor color adjustments made in post-production. I used Blender for this project & rendered in Eevee.
📲 See the campaign in action:
🔗 Zoox Journal – Austin & Miami Expansion
🔗 Austin/Miami on Instagram
🔗 Austin/Miami on LinkedIn